SEO is the research that lets you know who your customers are and what they need to hear to be inspired to buy your product. This research can let you know if your traffic matches your customers, where they come from, what age they are, gender, time of day they visit, and what key words and concepts they respond to
Who is your target audience? This question is the very basis of
everything you do moving forward. How do you determine what
will resonate with them? Who needs your products, services,
advice? The best laid plans need initial core thoughts to be
successful.
In today’s market, your entire business rests on WHY are you
different? WHY are you the best? WHY does the customer want
to connect with you.